How it will help you
Odyssey is thoughtfully designed by affiliate marketers for affiliate marketers to help you achieve affiliate success.
True incrementality demands a complete picture, Odyssey provides insights into contributions across all channels at every stage of the customer journey. Based on historical data, real time data and your future data.
Odyssey helps you identify, motivate and reward the partners that provide incremental value to your business.
We are committed to improving relationships and performance in affiliate marketing and is totally transparent- advertisers and affiliates see and share the same information.
Odyssey helps marketers or advertisers find out where to spend marketing budget without waste. We provide you with the insights so that you can confidently make decisions that drive incremental value and business growth.
Is Odyssey for me?
As an agency you can offer Odyssey to your clients as a tool to map the incremental value of your affiliates. Odyssey does this by analyzing the whole costumer journey including all other channels as well.
As an advertiser you can use Odyssey as a tool to map the incremental value of your affiliates. Odyssey does this by analyzing the whole costumer journey including all other channels as well.
The sources you use to gain more traffic, don't always yield as much as you might have thought. With Odysssey you get a detailed analysis of the contribution that every paid and non-paid traffic source delivers to the customer journey. With these insights, you can spend your marketing budget on the channels that deliver the most incremental value for your business.
As an affiliate you can use Odyssey to get insight into the incremental value you deliver to advertisers.
With the data that Odyssey offers you, you can work more efficiently on a next campaign and make even more successful content. Also, you can compare results between different advertisers. This way, you can spend most of your time and content on these advertisers that you deliver the most incremental value too en therefore you receive the highest commission from.
How it was created
Odyssey was founded by Nubis and Code Orange. It's an example of how we combine Nubis' online marketing knowledge with Code Orange's development skills.
Nubis is a full-service digital marketing agency. From initial concept to final execution. Regardless of whether you require an advertising campaign, search engine marketing, affiliate marketing or comprehensive social media plan; we consistently deliver creative solutions.
We started in 2010 and now we work with a team of 10 full-time employees and a large group of flexible employees. Together with Code Orange we help a broad variety of clients with their online marketing.
Code Orange is a software development studio which is specialized in the development of innovative applications. Mainly, we're specialized in (online) marketing and social media applications, mobile development and premium consulting.
We work with a team of 15 young but experienced developers, who all have an academic background. Our customers are digital agencies, advertising agencies, social media agencies and innovative tech start-ups. Recent projects we have developed include back-end server applications, web applications, iOS applications and Android applications.