Increase your online marketing performance with multi-touch attribution.

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Based on Google Analytics data

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Actionable insights for e-commerce

Trusted by leading e-commerce businesses.

adidas
Coop
Van Moof
Decathlon
Reebok
Coop

Conversion Path Analysis

Look into how each customer completes every step in their journey.

Better understand your customers’ needs and spend your marketing resources more effectively. All the insights you see are based on your Google Analytics data.

Conversion Path Analysis

Featured blogs

Solistic enters exclusive partnership with Odyssey as the first certified solution provider of Incrementality by Odyssey for Salesforce Marketing Cloud Intelligence (MCI)

Solistic enters exclusive partnership with Odyssey as the first certified solution provider of Incrementality by Odyssey for Salesforce Marketing Cloud Intelligence (MCI)

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Odyssey Attribution launches Odyssey attribution and Incrementality for non-eCommerce!

Odyssey Attribution launches Odyssey attribution and Incrementality for non-eCommerce!

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Odyssey Attribution launches integration with Salesforce Datorama

Odyssey Attribution launches integration with Salesforce Datorama

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How Odyssey uses Google Analytics as a tracking source

How Odyssey uses Google Analytics as a tracking source

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Starting with Marketing Attribution [5 Things You Should Know]

Starting with Marketing Attribution [5 Things You Should Know]

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“Odyssey helps us efficiently save costs on publishers which add less value and increase investments with publishers which should receive more. In addition, the tool offers interesting reports that we can use in our daily work."

Maurice van Son

Affiliate and Remarketing Lead at Bestseller

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“At Decathlon The Netherlands we believe that digital marketing based on multi-touch attribution is the way we should look to our marketing efforts, Like Odyssey Attribution is offering!"

Jesper Elders

Online Marketing Manager

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