Marketing Attribution made simple

Odyssey is a multi-touch attribution tool that integrates with your Google Analytics and gives you insight into the true performance of your marketing channels.

Odyssey Explained visual
adidas Coop
Reebok Vanmoof
Decathlon Fitchannel Keessmit
Make better decisions with ad spend recommendations

Ad Spend Recommendations

Increase your online marketing performance based on the actionable insights of Odyssey. After analyzing each traffic source on a granular level, Odyssey will provide you with a suggested ad spend. Compare this to your current ad spend to identify opportunities and bottlenecks.

Odyssey Insights
Maurice van Son - Affiliate and Remarketing Lead BESTSELLER

"

Odyssey helps us efficiently save costs on publishers which add less value and increase investments with publishers which should receive more. In addition, the tool offers interesting reports that we can use in our daily work."

Maurice van Son - Affiliate and Remarketing Lead BESTSELLER

Odyssey Analytics Connection
Google Analytics is all you need

Connect with Google Analytics

To get started all you need is a Google Analytics account. Odyssey uses your Google Analytics raw click data to provide you with actionable insights.

Odyssey Installation

Google Analytics
Google 360

Provide Odyssey with Google Analytics & Google Tag Manager(GTM) Access

The first step in the installation process of Odyssey is to provide the development team of Odyssey with Google Analytics and Google Tag Manager access. There’s no development time required from end side. Odyssey will do the full installation for you.

Odyssey Google Access

Odyssey will prepare the installation in your GA & GTM

With the Google Analytics and Google Tag Manager access Odyssey will add the required scripts to your website. First, two custom dimensions will be added to your Google Analytics account. Then we will add our tracking script to your website through Google Tag Manager. Important note: we won’t make any changes without your permission.

Odyssey Installation

Publish the changes Odyssey has made and start tracking

Once we’ve added our tracking scripts to your Google Tag Manager we will notify you and ask you to review and publish the changes. When agreed and published, the Odyssey tracking is live.

Odyssey Tracking

Customer Success starts here!

Part of your plan is the included Customer Success Service. WIth six calls in the first four weeks you’ll be trained to get the most out of Odyssey right away. After completing the Customer Success Program you’re a trained Odyssey user and you can get started immediately. The Customer Success Service is included in all plans.

Odyssey Customer Success

Provide Odyssey with access to your BigQuery dataset

The first step in the installation process of Odyssey is to provide the development team of Odyssey with access to your Google BigQuery dataset. If you don’t know how to do this, we’ll help you out. If you are using Google Analytics 360, but you’re not yet using BigQuery - we’ll help you with this as well.

Odyssey Google BigQuery

Provide Odyssey with access to your Google Analytics account

Besides providing Odyssey with Google BigQuery access, we also need Google Analytics access. Besides these two steps, there’s no development time required from your end. Odyssey will do the full installation for you.

Odyssey Google Analytics

With the GA access and BigQuery data Odyssey will transfer your data to attribution insights

With the Google BigQuery dataset and Google Analytics, Odyssey is able to use that data for attribution. Within a few days you can find the first insights in your Odyssey account, based on the data you already gathered with Google Analytics.

Odyssey Data Insights

Customer Success Starts here!

Part of your plan is the included Customer Success Service. With six calls in the first four weeks you’ll be trained to get the most out of Odyssey right away. After completing the Customer Success Program you’re a trained Odyssey user and you can get started immediately. The Customer Success Service is included in all plans.

Odyssey Customer Success
Easy cost data integrations

Integrate All Your Marketing Channels

Easily integrate with all your marketing channels. See the incremental value of each marketing channel, on every level.

Odyssey Integrations
Odyssey Cross-Device
Cross-device customer journey tracking

Cross-Device Attribution

Your customers use multiple devices. Therefore, Odyssey uses all the available clickstream data from all devices in order to map customer journeys. Obviously, the only condition here is that somehow, devices can be connected to the same customer.

Start using Odyssey now

and see where to spend your next marketing budget