Trusted by leading E-Commerce brands
Achieving incremental growth requires multi-touch attribution
Growth in Incremental Revenue
The old way of doing marketing attribution is applying a single-touch attribution model, like last-click.
Neglect 80% of clicks
Have multiple reporting tools
Unable to grow incremental revenue
The new way of doing marketing attribution is applying multi-touch attribution overall converting customer journeys
Include and credit 100% of clicks
One reporting tool
Growing incremental revenue
How it works
Getting started with Odyssey Attribution is easy. Tracking is based on Google Analytics and insights are discovered quickly!
Install Odyssey using data you already have in Google Analytics
Gather data on converting customer journeys
Analyze data and make improvements to marketing campaigns
See the incremental uplift in revenue
“Odyssey helps us efficiently save costs on publishers which add less value and increase investments with publishers which should receive more. In addition, the tool offers interesting reports that we can use in our daily work."
Maurice van Son, Affiliate and Remarketing Lead BESTSELLER
Odyssey integrates with your marketing tools to import cost data: