Get the most from your ad spend

As the ad spend and marketing campaigns grow, keeping tracking of the performance becomes really hard. We created the tool to fix that.

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Trusted by leading E-Commerce brands

Vanmoof adidas JackandJones DecathlonNEW Only VeroModa
Achieving incremental growth requires multi-touch attribution


Growth in Incremental Revenue

google integration

The old way of doing marketing attribution is applying a single-touch attribution model, like last-click.

integratedNeglect 80% of clicks

integratedHave multiple reporting tools

integratedUnable to grow incremental revenue


The new way of doing marketing attribution is applying multi-touch attribution overall converting customer journeys

integratedInclude and credit 100% of clicks

integratedOne reporting tool

integratedGrowing incremental revenue

How it works

Getting started with Odyssey Attribution is easy. Tracking is based on Google Analytics and insights are discovered quickly!

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Install Odyssey using data you already have in Google Analytics

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Gather data on converting customer journeys

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Analyze data and make improvements to marketing campaigns

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See the incremental uplift in revenue

“Odyssey helps us efficiently save costs on publishers which add less value and increase investments with publishers which should receive more. In addition, the tool offers interesting reports that we can use in our daily work."

Maurice van Son, Affiliate and Remarketing Lead BESTSELLER


Odyssey integrates with your marketing tools to import cost data:

Awin integration


Impact Radius integration

Impact Radius.

Facebook integration


Instagram integration


Google Ads integration

Google Ads.

Use cases

Learn how our clients use our tools

Social media marketing

Unlock the full potential of Social Media Marketing for SMEs

Affiliate incremental growth

A large fashion retailer struggling with Incremental affiliate growth

Return on investment

How to increase the ROI of affiliate marketing?

control over marketing budget
Get the most from your ad spend

Click the button below to schedule a demo call with one of our product specialists. You will get a demo of the Attribution product and all the opportunity to ask your questions.