Trusted by leading E-Commerce brands
Multi-touch attribution is fundamental for determining the performance of upper-funnel content
in attributed revenue to SEO
How to track upper-funnel content
Tag your funnel content
Odyssey Attribution uses Google Analytics tracking. Tracking can simply be done with UTM-tags.
Discover the incremental value
One the data is gathered, Odyssey Attributied shows you not only the incremental value, but als the attributed revenue of all channels.
Optimize your marketing
Apply the Odyssey Attribution insights in order to increase revenue or save costs on your marketing activities.
How it works
Getting started with Odyssey Attribution is easy. Tracking is based on Google Analytics and insights are discovered quickly!
Install Odyssey using data you already have in Google Analytics
Gather data on converting customer journeys
Analyze data and make improvements to marketing campaigns
See the incremental uplift in revenue
“Odyssey helps us efficiently save costs on publishers which add less value and increase investments with publishers which should receive more. In addition, the tool offers interesting reports that we can use in our daily work."
Maurice van de Son, Affiliate and Remarketing Lead BESTSELLER
Odyssey integrates with your marketing tools to import cost data: