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Discover the true value of upper-funnel content

Measuring the value of upper-funnel content has always been a challenge. We created a tool to fix that.

Trusted by leading E-Commerce brands

Vanmoof adidas JackandJones DecathlonNEW Only VeroModa
Multi-touch attribution is fundamental for determining the performance of upper-funnel content


in attributed revenue to SEO

google integration

How to track upper-funnel content


Tag your funnel content

Odyssey Attribution uses Google Analytics tracking. Tracking can simply be done with UTM-tags.


Discover the incremental value

One the data is gathered, Odyssey Attributied shows you not only the incremental value, but als the attributed revenue of all channels.


Optimize your marketing

Apply the Odyssey Attribution insights in order to increase revenue or save costs on your marketing activities.

How it works

Getting started with Odyssey Attribution is easy. Tracking is based on Google Analytics and insights are discovered quickly!

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Install Odyssey using data you already have in Google Analytics

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Gather data on converting customer journeys

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Analyze data and make improvements to marketing campaigns

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See the incremental uplift in revenue

“Odyssey helps us efficiently save costs on publishers which add less value and increase investments with publishers which should receive more. In addition, the tool offers interesting reports that we can use in our daily work."

Maurice van de Son, Affiliate and Remarketing Lead BESTSELLER


Odyssey integrates with your marketing tools to import cost data:

Awin integration


Impact Radius integration

Impact Radius.

Facebook integration


Instagram integration


Google Ads integration

Google Ads.

Use cases

Learn how our clients use our tools

Social media marketing

Unlock the full potential of Social Media Marketing for SMEs

Affiliate incremental growth

A large fashion retailer struggling with Incremental affiliate growth

Return on investment

How to increase the ROI of affiliate marketing?

control over marketing budget
Ready to improve the effectiveness of your marketing spend?

Click the button below to schedule a demo call with one of our product specialists. You will get a demo of the Attribution product and all the opportunity to ask your questions.