Multi-touch attribution in affiliate marketing

Don’t reward the last click; reward incrementality!

Odyssey Partnerships enables you to pay every affiliate for their performance in the customer journey. Also when they are not the last click. We do this by offering the best available technology with transparent and independent insights into the true performance of publishers.

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Customer journey registered

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Payouts succeeded
Partners been paid!

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Cross-channel multi-touch attribution insights. Discover the actual value.

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Transparent pricing. You’ll know exactly what you’re paying for.

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Driven by incrementality. We value and acknowledge every click!

Say goodbye to data discrepancies

We use your Google Analytics data

Affiliate marketing tracking is often overcomplicated. Odyssey Partnerships uses your raw Google Analytics data to track the performance of publishers, simply by adding UTM-tags to the URl’s. That way, everybody looks at the same data and there is only one source of truth.

Odyssey Insights Odyssey Insights
The same data for everybody

Transparent access for publishers

All publishers will get access to the transparent dashboard of Odyssey Partnerships. Besides seeing the usual metrics, all publishers will get access to their own incrementality data. This way, publishers have the ability to improve their performance based on the same data the advertisers see.

Finally a way to look at incrementality in the affiliate channel

Performance based on incrementality

Odyssey Partnerships applies multi-touch to the data in order to calculate the true performance of affiliates. For each individual affiliate, the incrementality is calculated. The incrementality shows the added value of this publisher and therefore gives crucial information into the value of the publisher. Odyssey’s incrementality index is the core of the data.

How we roll?

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Transaction explorer
Both publishers and advertisers get to see how the exact customer journeys look.
Transaction explorer

Both publishers and advertisers get to see how the exact customer journeys look.

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The Incrementality index
The core of our platform; the incremental value of every affiliate
The Incrementality index

The core of our platform; the incremental value of every affiliate

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Multi-touch pay-outs
All publishers are being paid out based on their contribution in all customer journeys they participated in
Multi-touch pay-outs

All publishers are being paid out based on their contribution in all customer journeys they participated in

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Odyssey Installation
Odyssey Tracking

We can guarantee it’s cheaper than your current network, because we’ve cut all the crap.

See Partnerships in action
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What our friends say

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At Transavia Dichtbij we're a platform full of inspiration, which means that we're mainly active in the beginning of the customer journey. This fits perfectly in Odyssey Partnerships' vision of rewarding all touchpoints in the customer journey based on their incrementality.

Nico Gielen

Nico Gielen
Transavia Dichtbij

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It's nice to be considered as a valuable partner and not as a number who drives sales for advertisers. I like it how I can see how often I am involved with sales I never could would have been credited before and get rewarded for this as well.

David Mirshahi

David Mirshahi
Local Traveler

Get started as an advertiser

Schedule a demo with a specialist so you can learn all about the advantages Odyssey Partnerships will bring.

Get started as a publisher

Getting started as a publisher is as easy as can be. Fill out some details and you can get started in no time!