Multi-touch attribution in affiliate marketing
Don’t reward the last click; reward incrementality!
Odyssey Partnerships enables you to pay every affiliate for their performance in the customer journey. Also when they are not the last click. We do this by offering the best available technology with transparent and independent insights into the true performance of publishers.
Customer journey registered
Payouts succeeded
Partners been paid!
Cross-channel multi-touch attribution insights. Discover the actual value.
Transparent pricing. You’ll know exactly what you’re paying for.
Driven by incrementality. We value and acknowledge every click!
Say goodbye to data discrepancies
We use your Google Analytics data
Affiliate marketing tracking is often overcomplicated. Odyssey Partnerships uses your raw Google Analytics data to track the performance of publishers, simply by adding UTM-tags to the URl’s. That way, everybody looks at the same data and there is only one source of truth.
Get involved.
Learn more about the era of Affiliate Marketing with our free downloads
The same data for everybody
Transparent access for publishers
All publishers will get access to the transparent dashboard of Odyssey Partnerships. Besides seeing the usual metrics, all publishers will get access to their own incrementality data. This way, publishers have the ability to improve their performance based on the same data the advertisers see.
Finally a way to look at incrementality in the affiliate channel
Performance based on incrementality
Odyssey Partnerships applies multi-touch to the data in order to calculate the true performance of affiliates. For each individual affiliate, the incrementality is calculated. The incrementality shows the added value of this publisher and therefore gives crucial information into the value of the publisher. Odyssey’s incrementality index is the core of the data.
How we roll?
See Partnerships in action
What our friends say
At Transavia Dichtbij we're a platform full of inspiration, which means that we're mainly active in the beginning of the customer journey. This fits perfectly in Odyssey Partnerships' vision of rewarding all touchpoints in the customer journey based on their incrementality.
Nico Gielen
Transavia Dichtbij
It's nice to be considered as a valuable partner and not as a number who drives sales for advertisers. I like it how I can see how often I am involved with sales I never could would have been credited before and get rewarded for this as well.
David Mirshahi
Local Traveler
