Make better decisions with ad spend recommendations
Ad Spend Recommendations
Increase your online marketing performance due to the actionable insights of Odyssey. After analysing each traffic source on a granular level, Odyssey will provide you with a suggested ad spend for each ad. Compare this to your current ad spend to identify opportunities and bottlenecks.
Odyssey helps us efficiently save costs on publishers which add less value and increase investments with publishers which should receive more. In addition, the tool offers interesting reports that we can use in our daily work."
Maurice van Son - Affiliate and Remarketing Lead BESTSELLER
Cross-device customer journey tracking
Customers use multiple devices. So we've optimized our attribution model to that. Odyssey uses all the available data in order to form a full customer journey with cross-device attribution. This results in a complete customer journey in a single view.