As an affiliate marketer or advertiser, your current attribution tools can't give you a clear overview of the full customer journey to final purchase. That lack of insight leaves you less able to deal fairly and cost-effectively with your affiliates. The prevailing last-click model means the vital contributions of many publishers across your affiliate ecosystem are unrecognized and unrewarded, so they become disengaged from your brand. Frankly, it sucks.
Find out what actionable insights Odyssey provides
Odyssey can import data from:
Or import your own custom data.