How does it work
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Who uses odyssey?
As an agency you can offer Odyssey to your clients as a tool to map the incremental value of your affiliates. Odyssey does this by analyzing the whole costumer journey including all other channels as well.
As an advertiser you can use Odyssey as a tool to map the incremental value of your affiliates. Odyssey does this by analyzing the whole costumer journey including all other channels as well.
The sources you use to gain more traffic, don't always yield as much as you might have thought. With Odysssey you get a detailed analysis of the contribution that every paid and non-paid traffic source delivers to the customer journey. With these insights, you can spend your marketing budget on the channels that deliver the most incremental value for your business.
As an affiliate you can use Odyssey to get insight into the incremental value you deliver to advertisers.
With the data that Odyssey offers you, you can work more efficiently on a next campaign and make even more successful content. Also, you can compare results between different advertisers. This way, you can spend most of your time and content on these advertisers that you deliver the most incremental value too en therefore you receive the highest commission from.