Solistic enters exclusive partnership with Odyssey as the first certified solution provider of Incrementality by Odyssey for Salesforce Marketing Cloud Intelligence (MCI)
Solistic and Odyssey enter in partnership
Odyssey’s new platform integration makes all of the Odyssey features available for non-eCommerce customers, making Multi-Touch Attribution more accessible for everyone, at any time. Are you tracking form submissions, demo requests, case studies or other goals? Then we’ve got a game-changer for you: Odyssey can now apply multi-touch attribution over all of that! The e-commerce module of Google Analytics is no longer a prerequisite of Odyssey. All events and/or goals from Google Analytics can be used!
In the past, Odyssey would only work with the e-commerce module of Google Analytics. This meant that Odyssey used e-commerce transactions as the end of a customer journey. With this new update, Odyssey can now measure different types of conversions, beyond an e-commerce transaction.
The set-up process still works the same, simply connect Google Analytics with Odyssey and you’re able to get your insights. Odyssey is able to extract raw data from your Google Analytics account and apply multi-touch attribution over that data without any sampling from GA. It is a true plug n’ play solution, and you will get your multi-touch attribution insights in a matter of days.
You can expect the same insights from Odyssey as any e-commerce customer can expect.
Ready to get started? Book a demo call or check out our AppExchange listing.
Odyssey Attribution launches integration with Salesforce Datorama
Incrementality and multi-touch attribution for Salesforce Datorama. Now in the Salesforce Datorama Marketplace