Odyssey vs Google Analytics Attribution
We get asked this question a lot! So we decided to produce a side by side comparison of marketing ROI and Order Attribution features.
Google Analytics Free
Odyssey Freemium
Google Cost Integration
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Automatic connection with Google Ads for instant cost data insights. No manual actions needed.
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Facebook Cost Integration
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Automatic connection with Facebook Ads for instant cost data insights. No manual actions needed.
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Instagram Cost Integration
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Automatic connection with Instagram Ads for instant cost data insights. No manual actions needed.
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Affiliate Network Integration
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Automatic connection with Instagram Ads for instant cost data insights. No manual actions needed.
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WooCommerce Integration
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Easy set-up using the WooCommerce interface. Get started without any development skills.
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Shopify Integration
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Easy set-up using the Shopify interface. Get started without any development skills.
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Manual Input
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Manually add data using the API.
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Customizable reports
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Create and customize your reports, save and export them easily.
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Complete Detailed Customer Journey Insights
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See how customers interact with each of your traffic sources before converting, to identify the full customer journey customers go through
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Unsampled Data
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See how customers interact with each of your traffic sources before converting, to identify the full customer journey customers go through.
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Incrementality Index
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See the percentage of the customer journey that should be attributed to each traffic source at a granular level. Compare traffic sources, but also keywords to each other.
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Publisher and Agcency login
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Reality provide your publisher or agency with a login and select which data they can, and cannot see.
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Multi Touch Attribution Modelling
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Choose any of the multi touch attribution models to analyze your data. You can even compare these to each other.
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Granular Insights in all Traffic Sources
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Get insights to the performance of every traffic source at a granular level.
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