Odyssey vs Google Analytics

Many of our (potential) customers ask what the added value of Odyssey is compared to GA. That is why we have listed it below

Google Analytics

Google 360

Odyssey

Attribution Insights

Google Analytics

Free

Google Analytics 360

Paid version

Odyssey Homepage
integratedGoogle Ads integrationextra info integrated integrated integrated
integratedInstagram integrationextra info not integrated not integrated integrated
integratedFacebook integrationextra info not integrated not integrated integrated
integratedAwin integrationextra info not integrated not integrated integrated
integratedImpact Radius integrationextra info not integrated not integrated integrated
Customizable reportsextra info integrated integrated integrated
Unsampled dataextra info not integrated integrated integrated
Actionable Insights

Google Analytics

Free

Google Analytics 360

Paid version

Odyssey Homepage
Ad spend recommendationsextra info not integrated not integrated integrated
Incrementality indexextra info not integrated not integrated integrated
Attribution models based on transparant algorithmsextra info not integrated not integrated integrated
Multi-touch Attribution ROI Trackingextra info not integrated not integrated integrated
Customer Journey Mappingextra info not integrated not integrated integrated
Customer Succes

Google Analytics

Free

Google Analytics 360

Paid version

Odyssey Homepage
Regular performance reviewsextra info not integrated integrated integrated
Dedicated customer success managerextra info not integrated integrated integrated
Included onboarding serviceextra info not integrated integrated integrated
The why

Let us start by saying that Google has outstanding tracking software and Google Analytics is without a doubt, an excellent free tool that has made metrics available to the masses. We even recommend using Google Analytics to track your data. However, there is an important difference between collecting and interpreting data. There are two vital downsides to relying on Google for the interpretation of your data (i.e. for attribution purposes).

The most crucial issue with Google Analytics is the fact that Google isn’t an independent player, with all that implies. Therefore, you should always be aware why Google Analytics is showing you the insights that it’s showing you and particularly why it isn’t showing some other insights, like the ones you can see in Odyssey. In the end, Google wants you to spend your budget with them.

As an independent tool, Odyssey has no incentive to mask data or safeguard any parties. Unbiased data will be presented to you as it is and all calculations are based on a complete picture.

Secondly, Google isn’t transparent when it comes to multi-touch attribution. It won’t tell you how they exactly got to the insights that you see. Odyssey, on the other hand, is completely transparent; the formula that we use to calculate the incrementality per traffic source, which is the core of our tool, can be found in the interface of our tool.

Jelle Oskam: Co-founder & CEO Odyssey Attribution
Ginnay Marvin

Ginnay marvin

Author

Marketing land

Where is Google Attribution?

Google's free attribution tool made a big splash in 2017. Where does it stand now?

Ginny Marvin on January 31, 2019 at 12:25 pm

In May 2017, Google announced the launch of a free version of Google Attribution. In October of that year, it said the tool had rolled out to “hundreds more” advertisers. But now, more than a year and a half later, it has stayed under the radar and has yet to fully roll out.

What does the market say?

Increase your online marketing performance due to the actionable insights of Odyssey. After analysing each traffic source on a granular level.

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