Odyssey vs Google Analytics Attribution

We get asked this question a lot! So we decided to produce a side by side comparison of marketing ROI and Order Attribution features.
Google Analytics Free
Odyssey
Google Cost Integration
i Automatic connection with Google Ads for instant cost data insights. No manual actions needed.
Facebook Cost Integration
i Automatic connection with Facebook Ads for instant cost data insights. No manual actions needed.
Instagram Cost Integration
i Automatic connection with Instagram Ads for instant cost data insights. No manual actions needed.
Affiliate Network Integration
i Automatic connection with Instagram Ads for instant cost data insights. No manual actions needed.
WooCommerce Integration
i Easy set-up using the WooCommerce interface. Get started without any development skills.
Shopify Integration
i Easy set-up using the Shopify interface. Get started without any development skills.
Manual Input
i Manually add data using the API.
Customizable reports
i Create and customize your reports, save and export them easily.
Complete Detailed Customer Journey Insights
i See how customers interact with each of your traffic sources before converting, to identify the full customer journey customers go through
Unsampled Data
i See how customers interact with each of your traffic sources before converting, to identify the full customer journey customers go through.
Incrementality Index
i See the percentage of the customer journey that should be attributed to each traffic source at a granular level. Compare traffic sources, but also keywords to each other.
Publisher and Agcency login
i Reality provide your publisher or agency with a login and select which data they can, and cannot see.
Multi Touch Attribution Modelling
i Choose any of the multi touch attribution models to analyze your data. You can even compare these to each other.
Granular Insights in all Traffic Sources
i Get insights to the performance of every traffic source at a granular level.