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The Consumer Decision Journey

In our previous blog, it was discussed that the affiliate market was traditionally based on last-click attribution. As consensus grows about the fact that this is not desirable, the dialogue on how to properly reward traffic sources continues. In this article we focus on how to...

Why Single Click Never Worked

Nowadays, there is an increasing consensus among marketeers on the importance of measuring true incremental value of a company's different marketing channels and touchpoints. However, the most dominant models in affiliate marketing are still based on...

Using Common Sense in Online Marketing

On the 10th of May, the Odyssey team attended the Affiliate Huddle conference in London. Jelle Oskam, Odyssey co-founder and Global Affiliate Manager at adidas, shared his thoughts on the rapidly changing field of affiliate marketing. During Affiliate Blogger Sessions 2018, he kicked off the event...