Klipfolio reporting enhanced with multi-touch attribution for ultimate marketing insights

Odyssey Attribution


Most Klipfolio marketing dashboard can use a boost

Klipfolio is a cloud-based dashboarding tool developed in Canada. Klipfolio allows users to connect a lot of different sources and combine and visualize this all in one environment. Its pre-built available dashboards make it easy to create new projects and are therefore quite popular amongst online marketers. Although the reporting is quite advanced, something is still missing to make it the sole source of marketing decision-making. And that thing is attribution.


Elevate your reports with Odyssey’s advanced attribution metrics

Most Klipfolio marketing dashboards are used on a day-to-day basis by marketers for monitoring results, tracking spends and spotting of possible channel calamities. Although this a huge jump from more recent times when marketers had to rely on manual reporting and input from the team. In circumstances like this, prolonged action was a certainty. Today’s dashboards still don’t give most marketers the insights they need to make real actionable optimization decisions. An Odyssey enhancement is what a Klipfolio dashboard needs to make a dashboard effectively work for a marketer.

Discover what you can get out of an Odyssey enhanced Klipfolio dashboard

When adding the Odyssey connector to your GDS, you can enhance your current reports with Odyssey’s marketing metrics based on multi-touch attribution, for example, the Incrementality index. This is a percentage that shows the incremental value of each campaign or ad to your overall conversions. The Incrementality index will revolutionize your marketing certainly. After implementing incrementality, you will see the effects of all your marketing activities, not only the last one that led tot a conversion. Below is a short overview of the Odyssey additions that will elevate your reporting:

  • Multiple attribution models within your dashboard
  • Incrementality insights on every granular campaign level
  • Participated & Attributed revenue insights
  • Ad Spend Recommendations
Incrementality Models Incrementality Models

Data sources are key in making the dashboard marketers need

One of the strong things about Klipfolio is that you are able to merge multiple data sources with each other. This makes it easy to combine your Google Analytics, CRM and other first-party data sources. For example, the different effect of voucher promotions on returning and new customers and the incremental value of such a promotion on the total journey. To get the most potential out of Odyssey’s technology, the more sources, the better Odyssey can give its razor-sharp recommendations.

Discover the other destinations