Attribution basics

The Attribution Academy is filled with all the information you need about marketing attribution.


Customer Journey

A customer journey is a path a customer takes before converting on your website. This path can occur online, offline or both online and offline. A customer journey takes place both at your website and outside your website. Therefore, the term customer journey is multi interpretable. At Odyssey, when we speak about the customer journey, we mean the traffic sources that have sent a visitor to an advertiser’s website that finally led to a conversion or sale. For example: If someone visits a webshop 5 times and buys a product in his 5th visit, we look at this customer journey as 5 touchpoints (traffic sources) that have contributed to this sale