Toon Hilhorst
03 Nov 2021
Odyssey Attribution is proud to announce the new connection with Google Data Studio! With Google’s approval, Odyssey made another big step in making multi-touch attribution excitingly accessible for online marketers. The highly requested connection is now ready to use for all Odyssey clients and partners.
With this step, Odyssey hopes to penetrate the day-to-day operation marketers face and empower them with the right insights to make the right decisions.
The powerful Odyssey Attribution metrics can now be added onto your current Google Data Studio (GDS) dashboard to make it truly actionable. Or simply get ahead with ready-to-use templates for google data studio designed by Odyssey suited for multi-channel online marketing or affiliate marketing specifically. This new connection enables marketers to understand which campaigns, content, channels etc. are driving incremental value on a day-to-day basis and where there is budget being thrown away.
The days when marketers were dependent on last-click attribution are over. Placing Odyssey’s ‘Incrementality’ metric in a GDS marketing dashboard will be a huge game changer for businesses. Marketers will be able to get direct insight in the performance of their online campaigns based on Odyssey’s multi-touch attribution formula. Marketers will even be able to get real time spend recommendations on their marketing campaigns based on valid attribution. Curious about all the exciting features that Odyssey has to offer? Please click here.
No need to be disappointed! Odyssey is working on connections with all the popular marketing reporting tools. Are you curious about when to expect this feature for your platform or do you have a special request? Please contact us.
What if we could re-start affiliate marketing?
The lack of a proper attribution model within the industry is actually more or less how we got to the first version of Odyssey. However, there are more topics in which I believe the affiliate industry is completely missing the point.
