Google Analytics
Google 360
Odyssey
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 Google Ads integration |
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 Instagram integration |
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 Facebook integration |
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 Awin integration |
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 Impact Radius integration |
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| Customizable reports |
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| Unsampled data |
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Google Analytics Free |
Google Analytics 360 Paid version |
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| Ad spend recommendations |
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| Incrementality index |
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| Attribution models based on transparant algorithms |
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| Multi-touch Attribution ROI Tracking |
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| Customer Journey Mapping |
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Google Analytics Free |
Google Analytics 360 Paid version |
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| Regular performance reviews |
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| Dedicated customer success manager |
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| Included onboarding service |
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Let us start by saying that Google has outstanding tracking software and Google Analytics is without a doubt, an excellent free tool that has made metrics available to the masses. We even recommend using Google Analytics to track your data. However, there is an important difference between collecting and interpreting data. There are two vital downsides to relying on Google for the interpretation of your data (i.e. for attribution purposes).
The most crucial issue with Google Analytics is the fact that Google isn’t an independent player, with all that implies. Therefore, you should always be aware why Google Analytics is showing you the insights that it’s showing you and particularly why it isn’t showing some other insights, like the ones you can see in Odyssey. In the end, Google wants you to spend your budget with them.
As an independent tool, Odyssey has no incentive to mask data or safeguard any parties. Unbiased data will be presented to you as it is and all calculations are based on a complete picture.
Secondly, Google isn’t transparent when it comes to multi-touch attribution. It won’t tell you how they exactly got to the insights that you see. Odyssey, on the other hand, is completely transparent; the formula that we use to calculate the incrementality per traffic source, which is the core of our tool, can be found in the interface of our tool.
Where is Google Attribution?
Google's free attribution tool made a big splash in 2017. Where does it stand now?
Ginny Marvin on January 31, 2019 at 12:25 pm
In May 2017, Google announced the launch of a free version of Google Attribution. In October of that year, it said the tool had rolled out to “hundreds more” advertisers. But now, more than a year and a half later, it has stayed under the radar and has yet to fully roll out.
Increase your online marketing performance due to the actionable insights of Odyssey. After analysing each traffic source on a granular level.
Read article >Starting with Marketing Attribution [5 Things You Should Know]
Adoption of marketing attribution is getting more and more important for many CMOs and other decision makers. In this blog post, we'll inform you with 5 things you should know when starting with marketing attribution.
Marketing Attribution for E-commerce
Even though marketing attribution isn't the newest thing, it's still relatively unknown in the marketing landscape. No worries, we're here to get you up to date on this revenue increasing way of looking at your marketing strategy.
![Starting with Marketing Attribution [5 Things You Should Know]](https://odysseyattribution.co/generated/assets/img/blog/starting-with-marketing-attribution-5-things-you-should-know-hs-800-10cd96.png)
