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How to start with marketing attribution?
The most important reasons for the slow adaptation of marketing attribution among marketers are complexity, a misunderstanding about what AI could do and Google's domination of the digital marketing industry in general.
Will 2020 finally be the year of marketing attribution?
When I joined Havas Media in 2009, I was introduced to Havas' attribution model called "Artemis". I was really excited about it, but in the end I've never really seen it working for any client.
Starting with Marketing Attribution [5 Things You Should Know]
Adoption of marketing attribution is getting more and more important for many CMOs and other decision makers. In this blog post, we'll inform you with 5 things you should know when starting with marketing attribution.
Marketing Metrics: The Problem with ROAS in Marketing | Odyssey Attribution
The issue with the ROAS metric isn't hard to suss out. It measures the cost of just a single stream. Click here to discover what ROAS leaves out.
Do's and Don'ts of Marketing Attribution for E-Commerce
The Do's and Don't of Marketing Attribution for E-Commerce. Three actionable tips to help you getting started with marketing attribution if you are running (the marketing of) an e-commerce company.
What is marketing attribution and why is this important for you
Marketing Attribution is the process that assigns a value or credit to determine what set of customer actions across digital channels (social, email, organic/paid search, etc.) contributed to a conversion.
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