Blogs

When I joined Havas Media in 2009, I was introduced to Havas' attribution model called "Artemis". I was really excited about it, but in the end I've never really seen it working for any client.

Adoption of marketing attribution is getting more and more important for many CMOs and other decision makers. In this blog post, we'll inform you with 5 things you should know when starting with marketing attribution.

The issue with the ROAS metric isn't hard to suss out. It measures the cost of just a single stream. Click here to discover what ROAS leaves out.

The Do's and Don't of Marketing Attribution for E-Commerce. Three actionable tips to help you getting started with marketing attribution if you are running (the marketing of) an e-commerce company.

Marketing Attribution is the process that assigns a value or credit to determine what set of customer actions across digital channels (social, email, organic/paid search, etc.) contributed to a conversion.

Even though marketing attribution isn't the newest thing, it's still relatively unknown in the marketing landscape. No worries, we're here to get you up to date on this revenue increasing way of looking at your marketing strategy.