Blogs

Return on investment, therefore, is a metric that is business-centric. Return on advertising spend is a metric that is ad-centric. ROAS is a focused formula that does not take into account the larger picture.

The Do's and Don't of Marketing Attribution for E-Commerce. Three actionable tips to help you getting started with marketing attribution if you are running (the marketing of) an e-commerce company.

Marketing Attribution is the process that assigns a value or credit to determine what set of customer actions across digital channels (social, email, organic/paid search, etc.) contributed to a conversion.

Even though marketing attribution isn't the newest thing, it's still relatively unknown in the marketing landscape. No worries, we're here to get you up to date on this revenue increasing way of looking at your marketing strategy.

In our previous blog, it was discussed that the affiliate market was traditionally based on last-click attribution. As consensus grows about the fact that this is not desirable, the dialogue on how to properly reward traffic sources continues.

If you’re the manager of a football team, you want to score as many goals as possible on the one hand and avoid your opponent to score goals on the other. As a digital marketer, your job isn’t that much different.