Blogs

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Marketing Metrics: The Problem with ROAS

Marketing Metrics: The Problem with ROAS

Return on investment, therefore, is a metric that is business-centric. Return on advertising spend is a metric that is ad-centric. ROAS is a focused formula that does not take into account the larger picture.

Marketing Attribution for E-commerce

Marketing Attribution for E-commerce

Even though marketing attribution isn't the newest thing, it's still relatively unknown in the marketing landscape. No worries, we're here to get you up to date on this revenue increasing way of looking at your marketing strategy.

The Consumer Decision Journey

The Consumer Decision Journey

In our previous blog, it was discussed that the affiliate market was traditionally based on last-click attribution. As consensus grows about the fact that this is not desirable, the dialogue on how to properly reward traffic sources continues.