Blogs

Get true understanding, learn about other’s challenges and find your key to success with direct insights from the Odyssey team

The Consumer Decision Journey

The Consumer Decision Journey

In our previous blog, it was discussed that the affiliate market was traditionally based on last-click attribution. As consensus grows about the fact that this is not desirable, the dialogue on how to properly reward traffic sources continues.

Why Single Click Never Worked

Why Single Click Never Worked

Nowadays, there is an increasing consensus among marketeers on the importance of measuring true incremental value of a company's different marketing channels and touchpoints. However, the most dominant models in affiliate marketing are still based on

Using Common Sense in Online Marketing

Using Common Sense in Online Marketing

On the 10th of May, the Odyssey team attended the Affiliate Huddle conference in London. Jelle Oskam, Odyssey co-founder and Global Affiliate Manager at adidas, shared his thoughts on the rapidly changing field of affiliate marketing.