Blogs

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Why Single Click Never Worked

Why Single Click Never Worked

Nowadays, there is an increasing consensus among marketeers on the importance of measuring true incremental value of a company's different marketing channels and touchpoints. However, the most dominant models in affiliate marketing are still based on

Using Common Sense in Online Marketing

Using Common Sense in Online Marketing

On the 10th of May, the Odyssey team attended the Affiliate Huddle conference in London. Jelle Oskam, Odyssey co-founder and Global Affiliate Manager at adidas, shared his thoughts on the rapidly changing field of affiliate marketing.