Understand your customers journey in BigQuery with multi-touch attribution
BigQuery is a Google product. BigQuery is a cloud-based big data analytics web service for processing very large read-only data sets, therefore it has many applications. BigQuery was designed for analyzing data on the order of billions of rows, using a SQL-like syntax which makes it ideal for large businesses to manage and handle data sets.
Add Odyssey’s advanced attribution features to your current marketing dashboard
Most BigQuery marketing dashboards are used on a day-to-day basis by marketers for monitoring results, tracking spends and spotting possible channel calamities. Although this is a huge jump from more recent times when marketers had to rely on manual reporting and input from the team. In circumstances like this, prolonged action was a certainty. Today’s dashboards still don’t give most marketers the insights they need to make real rigorous decisions. An Odyssey upgrade is what a BigQuery dashboard needs to make it a dashboard that will effectively change marketing.
Discover what you can get out of an Odyssey enhanced Google Data Studio dashboard
When adding the Odyssey connector to BigQuery, you can enhance your current reports with Odyssey’s marketing metrics based on multi-touch attribution, for example, the Incrementality index. This is a percentage that shows the incremental value of each campaign or ad to your overall conversions. The Incrementality index will revolutionize your marketing certainly. After implementing incrementality, you will see the effects of all your marketing activities, not only the last one that led tot a conversion. Below is a short overview of the Odyssey additions that will elevate your reporting:
- Multiple attribution models within your dashboard
- Incrementality insights on every granular campaign level
- Participated & Attributed revenue insights
- Ad Spend Recommendations
Blend your data sources and utilize Odyssey exciting attribution insights and suggestions
One of the strong things about BigQuery is that you are able to merge multiple data sources with each other. This makes it extremely easy to combine your Google Analytics, CRM and other first-party data sources. For example, the different effect of voucher promotions on returning and new customers and the incremental value of such a promotion on the total journey. To get the most potential out of Odyssey’s technology, the more sources, the better Odyssey can give its razor-sharp recommendations.
