How Babydrogist analyzed their voucher code programs on true performance

Toon Hilhorst linkedin

Toon Hilhorst

October, 21

How Babydrogist analyzed their voucher code programs on true performance
case study

Babydrogist: saved € 4.000 on voucher code commissions

The affiliate program of Babydrogist has a healthy distribution between incentivized and content publishers. A lot of revenue is being driven by comparison websites around diapers and other baby-related products. At the same time, Babydrogist is focused on offering the lowest price and therefore quite a lot of voucher code publishes are part of the affiliate program.

However, the company had no insight into the actual incremental performance of these voucher code publishers. The data from Awin showed how the voucher code publishers were driving a lot of revenue. The Only data available is last-click data from Awin and Google Analytics.

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  • Affiliate marketing case study
  • Multi-touch attribution applied
  • Commission spends saving

Kind regards,
The Odyssey team

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