Industry ebook
Odyssey partnered up with Salesforce Marketing Cloud Intelligence (formerly known as Datorama) to provide insights on how to use multi-touch attribution and incrementality to make your marketing spend more effective. This ebook will give you all the insights you need, to improve your marketing ROI.
See how Odyssey solves the attribution whitespace in the ecommerce industry. From big-picture problems, to the specific needs of a CMO, Incrementality by Odyssey has it covered. Incrementality by Odyssey is a multi-touch attribution software solution delivering an omnichannel overview of the true effectiveness and added value of each marketing channel, providing actionable insights and a solution that is truly plug n’ play. All based on data that is collected from your Google Analytics account.
