Align your marketing teams by enhancing your marketing data with Odyssey's multi-touch attribution insights
Marketing Attribution is still one of the most critical challenges marketers face, as a lot of companies struggle to assign the correct value to the performance of each traffic source. In fact, according to Salesforce’s most recent State of the Marketing Report, 33% of marketers still say marketing attribution is a manual task, and they cite measuring attribution as their number two challenge.
For this reason, Odyssey has partnered with Salesforce Marketing Cloud Intelligence to provide insights on how to use multi-touch attribution and incrementality within MC Intelligence. The webinar will give you all the information you need about Odyssey, how we calculate our metrics and how multi-touch attribution in MC Intelligence works.
Discover how Odyssey can help you overcome the challenges of applying multi-touch attribution to your raw data. With this, we answer a variety of questions: From big-picture problems to analyzing small, granular data, from the needs of a CMO to the needs of a marketing analyst - Incrementality by Odyssey covers all of it. Incrementality by Odyssey is a multi-touch attribution software giving an overview of the true performance of your marketing channels. A true plug n’ play solution, Odyssey pulls raw data from your Google Analytics account and applies multi-touch attribution to it in an instance.
