Resources
Learn from leading e-commerce businesses and top marketing experts. Find the best marketing attribution case studies, whitepapers, in-depth blog articles, and much more here. Start your journey to marketing success with multi-touch attribution.
Featured
case study
Case Study: How Bloom Ads increased incremental revenue with multi-touch attribution
webinar
Webinar: Multi-Touch Attribution and Incrementality Insights in Salesforce Marketing Cloud Intelligence
whitepaper
Industry ebook on attribution & incrementality for Retail
case study
How adidas discovered the incremental value of paid search campaigns
case study
How Babydrogist analyzed their voucher code programs on true performance
case study
Why Kally Sleep altered their affiliate strategy from sales to journey initiation
blog
How Odyssey uses Google Analytics as a tracking source
whitepaper
The attribution insights you are missing in Google Analytics
blog
How to start with marketing attribution?
blog
Marketing Metrics: The Problem with ROAS in Marketing | Odyssey Attribution
blog